Salon des Entrepreneurs

Last week I managed to get up to Paris to the Salon des Entrepreneurs. They had quite a good conference and workshop programme and I went to some of the presentations on social networking, facebook and prospecting. The social networking talk focused mainly on Facebook, Twitter and Linkedin, mentioning also Viadeo and Foursquare, but Pinterest didn’t have more than a passing mention. Viadeo seems to be very popular in France, perhaps not surprising as it was founded in Paris. The prospecting talk by Booster Academy was very informative. It seems that the French are quite reticent when it comes to selling and marketing. I found it quite interesting to hear the French view of prospecting and I was amused to hear quite a lot of English words creeping in, such as ‘closing’, ‘nurturing’ and a ‘to do’ list.

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